Masters of Scale Summit 2025 is a Wrap!

Masters of Scale Summit 2025 was everything I could have asked for and more!
Not because everything went as planned behind the scenes—though we only had a couple of hiccups (ok, maybe more)—but because of what people told me they experienced. No egos. No VIP pedestals. Just humans showing up to learn, genuinely connect, and co-elevate.
Everyone came with open hearts and open minds, ready to both receive and give. The speakers, the guests, and especially our crew—they all brought that energy.
Can we talk about our crew for a second? The production team, designers, technical staff, caterers, security, show callers, cleaning team, graphic installers, make-up artists, local event staff & the WaitWhat team—every single person who worked behind the scenes brought their full talent and brilliance. They didn’t just execute a vision; they made it exceptional.
In the middle of greeting people and taking selfies, I quietly asked God for a sign that I’m in alignment. That question is so important to me when I’m working on a project, big or small. Right after, a DCI Fellow from Stanford University said, “This is the most SOULFUL business conference I’ve ever attended.”
In my head, I chuckled because the answer was so clear. Who calls a business conference soulful? Apparently, a business conference that I executive-produced. LOL! Thank you, God, for answering me so quickly.
There are so many people to thank but I have to shout out these few: * My Squad: DeAngela & Chineme!
*Carrie Kennedy and her agency CK Circle, who’ve been rocking with me since day one at WaitWhat.
*Up and Up Creative, the secret sauce. #IYKYK
*Jai Punjabi, who’s more than my boss—he’s my friend and mentor.
*Reid Hoffman and Aria Finger, who make Summit so dynamic.
* Jeff Berman, who continues to trust me with his vision. I’m so grateful to have a CEO I truly admire—a heart-centered leader I learn from every day.
#mastersofscalesummit A business conference like no other!
#ILoveProducing
#ILoveHosting
#ILoveMyTeam #whogotthelanyards

Jodine Dorce